NEW BALANCE

WE GOT NOW

we brought new balance’s “we got now” campaign to thousands of fans at complexcon. our space took cues from classic basketball culture, complete with bleacher seating that became a popular meeting place in the hectic maze of complexcon, and served as a stage for rappers, athletes, and style influencers to make appearances throughout the weekend. we also created a custom instagram filter that put fans straight into an iconic new balance campaign.