META

Creators power Meta’s platforms, but they hadn’t learned how Meta helps THEM be “future ready.”

That all changed when Meta took VidCon by storm and activated four major experiences in three days.

Meta dominated the scene with immersive, concept-specific experiences: the Hyatt Lounge, Hyatt Pool Party, VidCon Creators’ Lounge, and Instagram Night Out Party. The events quickly became the buzz where attendees flocked to the experiences, reveling in the immersive spaces we had built. Through these experiences, Meta built brand passion and positive sentiment and garnered stronger awareness and positive sentiment for the brand.