AMERICAN EXPRESS

THE CARD THAT PUTS YOU AT THE CENTER OF ATTENTION.

Evoking a sense of alluring sophistication while championing American Express’ Platinum brand, an immersive installation was created consisting of 20 motion-responsive mirrored panels that guests were invited to interact with. Live moments were recorded, edited and sent to influencers throughout the evening, inviting real-time sharing to reach a broader audience. guests were also treated to freshly shucked oysters on a custom ice sculpture, encasing amex platinum cards.