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Going behind the scenes to get closer to the music.

WMX launched from the vaunted halls of Warner Music—the label who launched musical legends for over 50 years—and it was time for WMX to show to the media world what they had in store at NewFronts 2022.

WMX’s unique story of legacy and innovation showed advertisers their unmatched offerings was brought to life in a dynamically- designed showcase that took guests on an immersive journey through all of their artists and IP properties.

We chose an iconic Soho residence to create an intimate but vast and explorable space bursting with musically-charged, insta-worthy activations showcasing WMX’s voice in shaping the cultural narrative in music.

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Large scale environmental graphics inspired by street fliers and undergound music culture.

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Multi-media installations that married print, video, and audio content to tell Warner artist's stories.

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Custom screenprinted merch, a musician-inspired tattoo parlor, listening pods, and a surprise performance by Megan Thee Stallion.

MKG x WMX @ 214LAF