New Balance knows basketball.

Our goal at ComplexCon is was create an experience that immediately showed attendees that New Balance is a key player in the basketball space. 

The culture surrounding basketball is one where connection, passion and inclusivity thrive. For ComplexCon, New Balance becomes a place to find common ground – where confidence and purpose is championed by like-minded rising independents in the bleachers. 

Our approach was to create a welcoming, community-inspiring environment that took cues from basketball culture: from real bleacher seating, to a court-inspired floor design, to custom banners and trophies.

© 2018 ANNEKA MIA